Blogs are frequent, chronological publication of personal thoughts made on the web (Marketing Terms, 2010). Blogs can be about anything and everything, they can pictures, videos and links to other webpages (Blog Connection, 2010). Blogs enable individuals to express their thoughts freely and for this reason they can be very beneficial for organizational problem solving.
For instance, Vanderlei Industries Inc. created a company blog and permits all of his employees to post suggestions to the different problems of the organization. This enables the employees to express themselves privately and without the pressures of expressing themselves in front of an audience. In addition, by posting what they think is a solution to the organization problems, the employees get a sense of involvement with the organization that could be motivating for the workforce
Furthermore, the company uses its blog to communicate new procedures and memos to the workforce, therefore cutting cost on paper and diminishing the risk of the memo getting lost. However, not all is good with blogs and organizations. Since the use of blogs is fairly new the company had to spend a lot of money to train their employees. Plus, the company had to deal with some traditional employees who preferred the old fashioned way of doing things and opposed the idea of using blogs for office communication. Essentially, blogs have the potential of being very beneficial for organizations, however companies need to be determined to this idea and make the necessary costs to gain these benefits.
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